Undoubtedly, beards are a very popular fashion accessory for men. There are many different and cool styles to try out, all which can make a guy look more mature and define the shape of their face.
Walking around London you can see so many alternative types of beards, ranging from perfectly groomed long beards to just a few days outgrown stubble.
The trend has created a huge opportunity for hair and skin care companies. The most recent that you may have seen is Loreal, who have partnered with many bearded male influencers to promote a new line of products called 'Barber Club' tailored purely at men with beards.